Hackfest

Freelancing with Design Bridge & Partners, I developed a full library of illustrated characters and campaign elements for Vodacom's annual Hackfest — an internal innovation initiative bringing together employees, contractors, and subsidiaries from across Africa to design practical, digital solutions. The illustration library was built to flex across a wide range of campaign collateral, giving the campaign a cohesive, energetic visual identity that matched the creativity and ambition of the people behind it. Pan-African in scale, collaborative in spirit.